Vienna Hawkins
The thinking before the making.

Brand direction & identity for growing organisations

Most rebrands start in the wrong place. A business evolves or outgrows its brand, and the instinct is to go straight to visuals. A new logo. A new look. A new website. But without clear foundations, it doesn't hold.

My work starts earlier. I help businesses get clear on what their brand stands for, who it's for, and what it needs to communicate. That thinking becomes the foundation every design decision is tested against.

Where a rebrand is needed, I will say so. Where it is not, I will say that too.

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Brand Direction
The thinking that every design decision is tested against.
Positioning, brand architecture, messaging.

Identity Systems
Developed from clear direction and designed to last.
Visual identity, art direction, brand guidelines.

Spatial Direction
Brand thinking expressed in physical space.
Environmental graphics, exhibition design, interior environments.

Featured Work

Original Parasol Co.

Coach yourself

Advanced Whitening

Development Victoria – Nyaal Banyul

Life Without Barriers

Origin Future Energy Report

View all work

  • “Vienna has taken the time to really understand our business to design a beautiful and timeless brand identity that engages our clients and our team. Vienna is strategic in approach, creative in design and a true thought leader in her work. She is a delight to work with, has endless patience and is our trusted partner for all things creative design.”

    — Jo Smyth, Founder, Twiga Group

  • “Your work on our brand and website has been second to none. To be honest I have tried several times to work with designers and non of them were able to “get me” or deliver. You have been exceptional and so professional and easy to work with.”

    — Margie Hartley, Founder, Gram Consulting Group

  • “I can't speak highly enough of Vienna's ability to translate a brief into something that's creative, professional and helps us meet our objectives. She thinks outside the box, but also has a deep understanding of the corporate environment, and what will work best for our channels and audience. She's a true creative partner and I wouldn't hesitate to recommend her for others.”

    — Renee, Manager, Corporate Communications, Bupa

  • “Vienna is brilliant to partner with – she's a creative genius. She has an innate ability to grasp the subtleties of a project's brief and transform it into a captivating visual narrative that seamlessly transcends various platforms and mediums. I trust Vienna implicitly and wholeheartedly recommend her to anyone seeking strategic creativity, imagination and masterful design.”

    – Matt Allison, Managing Director, Ubiquity Lab

For businesses that have outgrown their brand

Have a project in mind? Let’s talk