Original Parasol Co. was founded on a simple observation. There were no outdoor umbrellas on the Australian market that were both genuinely stylish and built for the climate. The brand set out to change that, bringing a resort-inspired aesthetic to the residential outdoor market.

Vienna & Co. worked with the founder from the ground up to develop a complete brand identity. The logomark is clean, designed to feel timeless rather than trend-led and to provide a foundation the brand could grow into. A palette of soft pink and deep green draws on the relaxed luxury of Palm Springs, reinforced by an elegant supporting typeface.

The identity was applied across collateral, exhibition design and signage, including an exhibition stand that was recognised Best in Show at Design Show Australia.