dvanced Whitening is one of Australia's leading teeth whitening brands, formulated by dentists and developed using professional-grade technology.

Vienna & Co. was engaged to refresh the visual identity and translate it across a new packaging system. The brief called for a brand that could credibly sit alongside professional dental products while remaining accessible and appealing to a consumer market.

The refresh brought greater clarity and confidence to the identity. The packaging system was developed to communicate efficacy and trust without losing the approachability the consumer market requires.