Twiga Group
Twiga Group is a Melbourne-based consultancy that helps organisations design and deliver change experiences that build engagement and creative leadership.
The name Twiga comes from the Swahili word for giraffe, an animal that symbolises wisdom, perception and the ability to see things from a different vantage point. Qualities that reflect exactly how Twiga Group approaches its work.
The logomark draws directly from this thinking. The T form is constructed to echo the distinctive silhouette of a giraffe, while the graphic shapes surrounding it suggest a shifting landscape. An identity that is distinctive without being decorative and one that carries meaning for anyone who takes a moment to look.
The identity was extended across brand collateral and supporting materials. A series of typographic lockups were developed for Twiga's range of programs, giving each offering a consistent but distinct visual presence within the overall system.
Brand identity
Print design
Web design
Brochure
Social media
“Vienna has taken the time to really understand our business to design a beautiful and timeless brand identity that engages our clients and our team. Vienna is strategic in approach, creative in design and a true thought leader in her work. She is a delight to work with, has endless patience and is our trusted partner for all things creative design.”
Jo Smyth – Founder, Twiga Group