Coach Yourself is a professional virtual learning program designed to help corporate employees develop coaching skills, build self-awareness and improve communication in the workplace.

Vienna & Co. began with a brand discovery session to clarify positioning, audience and objectives before any design decisions were made. The resulting identity needed to feel premium enough to earn credibility in a corporate environment while remaining engaging and accessible for the people using the program.

The logomark encodes three ideas into a single geometric form. The overall shape reads as a C for Coach. A diamond at the centre signals the premium nature of the offering. The negative space traces a Y for Yourself. The mark rewards attention without depending on it.

A bright, structured colour palette was developed to support a learning environment, energetic enough to motivate without losing the professionalism the corporate market requires.