An Australian Energy Story was produced to help everyday audiences understand the complexity of the Australian electricity sector, from energy discovery through to retail delivery.

The brief called for something that would educate without intimidating. The publication was designed to feel light and approachable, a deliberate response to subject matter that can easily overwhelm. A bold but limited colour palette and considered iconography bring warmth throughout.

A continuous line runs from the first page to the last, a visual metaphor for Origin's end-to-end role in the energy supply chain, connecting discovery, generation and retail into a single unbroken story.