Carina Leagues Club has served its Brisbane community for over 50 years. In 2024 the club undertook a major rebrand to support its ambition to become the leading community club in Queensland, with a focus on elevated social, dining and entertainment experiences.

Working with LCC Group, Vienna contributed creative direction to the rebrand. The new identity balances the club's heritage with its forward ambition. The iconic tiger is retained but redrawn with a more geometric, contemporary edge, forming the letterform C within the mark. A rich colour palette of burnt orange and deep green grounds the identity in warmth and confidence.

The result is a brand that honours where the club has come from while feeling entirely suited to where it is going.