Carina Leagues Club
Carina Leagues Club has served its Brisbane community for over 50 years. In 2024 the club undertook a major rebrand to support its ambition to become the leading community club in Queensland, with a focus on elevated social, dining and entertainment experiences.
The brief called for a mark that honoured the club's history while signalling something new. The iconic tiger is retained but redrawn with a more geometric, contemporary edge, forming the letterform C within the mark. A rich colour palette of burnt orange and deep green grounds the identity in warmth and confidence.
The result is a brand that honours where the club has come from while feeling entirely suited to where it is going.
Brand strategy: LCC Group
Creative direction: Vienna Hawkins
Brand identity rollout: LCC Group
Agency:
LCC Group